Simple Concept Summary
The Shell Game Setup: The operator uses one front firm (Equity Planners LLP) to market and sell unapproved village flats. Once buyers move in, that front firm vanishes, and all monthly maintenance cash transfers are diverted straight to a second company (Soni Realtech Private Limited) registered out of a single shop room in Delhi. This separates physical assets from corporate liability when basic infrastructure like drinking water and fire safety systems fail.
Naveen Soni
Director Identification Number:
Social Affiliation Shield:
Pradesh Upadhyaksha (State Vice President) — Noida Punjabi Ekta Samiti (Regd.)
Soni Realtech Private Limited
CIN: U70200DL2013PTC249684
Registered Address:
Shop No.3, B-1242, G.D. Colony, Mayur Vihar, Phase-III, East Delhi, Delhi - 110096
Associated Sister Shell Framework
Executive Position Placement
Establishes his ranking as State Vice President next to senior city leadership to create local influence shields.
Unapproved Project Pipeline
Documents a long-term pattern of building unapproved multi-story complexes across Sectors 53, 72, 70, 101, and 88.
Noida Presence: April 15, 2026
Confirms his ongoing participation in local public relations programs in Sector 12, neutralizing any claims of unavailability.
Premium Retail Launch via Spouse
Shows liquid business capital being channeled into luxury retail expansions under his wife's name while ignoring site utilities.
Courtesy Photo-Op with Top IAS
Used to mislead field inspectors. This proximity card backfires heavily when brought directly to senior enforcement levels.
Local MLA Proximity Alignment
Features his face directly next to local legislative powers to prevent standard field and police precinct interventions.
Explicit Facility Fraud Advert
Guaranteed 'Ganga Water', 'Gas Pipeline', and 'Visitor Parking' with a strict 60-day possession limit in January 2024. Disproves the 'incomplete work' excuse.
⚠️ PRIOR REAL ESTATE SCAM: THE AMR RECORD
Naveen Soni was an active whole-time stakeholder in family flagship M/s AMR Infrastructure Limited, siphoning hundreds of crores from consumer deposits.
Apex Court Precedent Shield
Supreme Court Landmark Ruling: [2024 INSC 990]